Ayush Garg When A Tweet Gave An Idea For Advert To Wendy’s February 1, 2017

Wendy’s, the fast-food chain, is now better known for its witty tweets and responses all the time, and now, it has decided to take its game to Super Bowl, bringing the straightforward message of “fresh, never-frozen beef”.

The guys at Wendy’s have never claimed but this idea came out of a twitter spat between Wendy’s and a Twitter user, when the user pointed that their beef is frozen and everyone knows about it. This call has surely arisen the need for the brand to clear away the doubts!

The trends in Advertising are ever-evolving, we all know, and this is an era of being creative and honest-to-goodness. Adding to it, wit is a necessity that develops the connect between a brand and a customer, going straightforward with the thought of never-frozen beef competing against other fast-food chains will surely grab the customers’ attention. Just how it grabbed ours through one commercial.

The message is direct: Wendy’s is not freezing their beef (and claim that they never have!), but their competitors are defrosting their meat with hairdryers and it’s gross.

In a press release announcing the Super Bowl ad, Wendy’s said its research found 7 in 10 consumers did not believe it really serves fresh beef.

Clearing every doubt and having a take on it, the ad also points to Othr-Guyz.com, the parody website of a fictional chain that serves only frozen meat patties. Their name is appropriately called Freezy Diskz.

The commercial will air in the first half of the game and was created in a collaboration with Ad agency, VML. Super Bowl will be aired on 5th February, and it is reported that licensing for the Super Bowl will cost Wendy’s quite a huge sum of amount for that 30 sec vid, something around $5 million.

A big deal made out of a tweet, well, a full proof plan to secure some valid points on Branding.

Content Developer. Strategist. (A true) Startup Enthusiast. A kind of a guy who relies on analysis, and writes to spoil the masks. A threat to humor, if one liners could kill. Twitter: @profylayush.

Comments