Facebook Unveils “Dislike” Button And There’s Much More To It

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Mark Zuckerberg has uploaded a video on his Facebook timeline with the title “Meet the new reactions” to tell about the change going to happen in the Facebook.

Facebook is rolling out “Reactions,” a new set of six emoji that will sit alongside the original thumbs-up to let users quickly respond with love, laughter, happiness, shock, sadness and anger.


Zuckerberg said for a long time that the feature wouldn’t be integrated in the “dislike” button that many people had asked for, and that users wanted so much that it has spawned its own scams. Since that could be used for bullying and might make users feel bad, the site was exploring ways for people to communicate that they were upset without being explicitly negative.

Facebook’s way of doing that seems to be a series of expressive “reactions”, rather than exactly replicating the Like button. That button is still available, but the new buttons sit alongside the regular thumbs up as extra options.

As with the Like button, the reactions will appear on any post in the news feed on mobile or desktop. The number of reactions that any post has received will sit underneath the post and users will be able to see who reacted and how.

According to the TechCrunch report, the site will start rolling out the feature in Spain and Ireland, as a test.

The reason for selecting those two countries as first priorities, Adam Mosseri, Facebook’s director of product, told TechCrunch that it’s because both have largely national user bases without extensive international friend networks, so they work better as closed test groups. (Ireland is English speaking, while Spain, let Facebook test out how well the wordless emoji play with non-English users.)

The new set of reactions will appear across both mobile and desktop versions of the app and on all posts in the News Feed — be they from friends, Pages/accounts you follow, or advertisers.

At this point, there are no plans to put them into Messenger or other Facebook-owned products, Mosseri told TechCrunch.

Mosseri says that some people were already using Stickers as a wordless way of registering their responses, but this will give them a quicker way to do this.

“Typing on mobile is difficult,” Mosseri says, “and this is way-easier than finding a sticker or emoji to respond to in the feed.”

Once the buttons are rolled out to a users’ feed, there’ll be no way of turning them off.

Facebook users are now what waiting for. A change for a change!

Information Source: TechCrunch


Ayush Garg

Content Developer. Strategist. (A true) Startup Enthusiast. A kind of a guy who relies on analysis, and writes to spoil the masks. A threat to humor, if one liners could kill. Twitter: @profylayush.

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