Marketing

A tale of chases
October 10, 2020

A tale of chases
OTT, Massification and the Lack of Variety
September 2, 2020

OTT, Massification and the Lack of Variety
‘Good design’ is broken because it lacks empathy
January 31, 2020

‘Good design’ is broken because it lacks empathy
What’s driving brands to get their act together? Your choices
December 4, 2019

What’s driving brands to get their act together?...
Customer service is horrible because it is meant to be that way
November 6, 2019

Customer service is horrible because it is meant...
Introducing TNT BrandConnect
January 13, 2019

Introducing TNT BrandConnect
How a movie makes money
June 18, 2018

How a movie makes money
Data Anonymisation is a Myth
May 28, 2018

Data Anonymisation is a Myth
Stories feature for Facebook pages? Influencers and brands, wait for it!
July 19, 2017

Stories feature for Facebook pages? Influencers and brands,...
The Myth That Is Apparently Doing Damage To Branding
May 14, 2017

The Myth That Is Apparently Doing Damage To...
Why Motorcycle Industry is asking for a brand like Tesla
April 30, 2017

Why Motorcycle Industry is asking for a brand...
Retail Industry is going to be Disrupted and is Waiting for it
April 28, 2017

Retail Industry is going to be Disrupted and...
Patanjali Sets Remarkable Benchmark for Branding and Marketing Theories
April 24, 2017

Patanjali Sets Remarkable Benchmark for Branding and Marketing...
How Building Relationships with Peers Benefits a Brand
April 2, 2017

How Building Relationships with Peers Benefits a Brand
The Most Productive Way To Build Relationships Is Not Networking
February 16, 2017

The Most Productive Way To Build Relationships Is...
A Vodafone And Idea Merger Could Be A Bad Idea
February 6, 2017

A Vodafone And Idea Merger Could Be A...
How Branding Impacts Everything You Do For Your Business
November 27, 2016

How Branding Impacts Everything You Do For Your...
Android Auto Is A Masterstroke For Sharing Economy (And Google’s Ad Revenues)
November 11, 2016

Android Auto Is A Masterstroke For Sharing Economy...
Why Tesla Is The Villain Of A Driverless Future
October 10, 2016

Why Tesla Is The Villain Of A Driverless...
Apple iPhone7 Plus Is Already A Massive Hit
September 17, 2016

Apple iPhone7 Plus Is Already A Massive Hit
Why The Motorcycle Industry Needs A Tesla
September 11, 2016

Why The Motorcycle Industry Needs A Tesla
Is The Next Wave Of Disruption Coming In Automobile Industry?
August 13, 2016

Is The Next Wave Of Disruption Coming In...
Dear Brands, This Is How You Should Be Looking For Your Customers
July 29, 2016

Dear Brands, This Is How You Should Be...
Indian Soft Drink Industry Isn’t Conservative Anymore. Quirky Flavours By Paper Boat?
July 21, 2016

Indian Soft Drink Industry Isn’t Conservative Anymore. Quirky...
Tumblr Is Killing The Space For Rivals
July 7, 2016

Tumblr Is Killing The Space For Rivals
Why Should You Not Use Facebook Reactions?
May 18, 2016

Why Should You Not Use Facebook Reactions?
The Unfair Ads: Against All Things Feminine
January 15, 2016

The Unfair Ads: Against All Things Feminine
Consumerism: Hidden reason behind Global Warming
May 1, 2015

Consumerism: Hidden reason behind Global Warming
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