Finally, after 3 years in the country, Amazon has brought Amazon Prime to India. It’s best summarised by Amazon itself: Amazon fulfilled + free fast delivery.
An Amazon Prime subscription in India will cost Rs 999 a year. As an introductory offer, you’ll get 60 days free trial period of its access and a one-year subscription for Rs 499. Now, that’s a steal at its current price.
Amazon Prime subscription will get you Guaranteed, 1-day or 2-day delivery, Discounted same-day, scheduled and morning delivery in select cities, and 30-minute early access to Lightning deals (which aren’t the same as flash sales) and Prime member exclusives.
Amazon Prime users will be able to get free shipping for anything they order with no price cap. Amazon also says that Amazon Video is coming to India “soon,” further sweetening the deal. In markets like the US, this means original and exclusives shows as well as popular movies.
“Since its inception in every country, Prime continues to evolve as we add millions of additional items that can be delivered incredibly fast and free.”
“We have also introduced unique digital benefits like Prime Video featuring Amazon Original Series and Movies – you’ll be hearing more about that in the coming months,”
said Greg Greeley, Vice-President Worldwide Prime, Amazon.
“With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long,”
says Amit Agarwal, Vice-President & Country Head, Amazon India.
Though everything will not be eligible for Prime, so there’s a need to check the Prime logo against products.
Amazon rival Flipkart had already offered Flipkart First at Rs. 500 per year, which provides similar benefits like free in-a-day delivery, early access to deals, and member-only exclusive deals, but the service hasn’t evolved much since it was launched in 2014.
With Jabong, fashion e-tailer getting acquired by Myntra, in turn by its parent company, Flipkart, the e-commerce race in India is getting evolved in a flow with introductions of various new E-commerce start-ups like Voonik and heating up with the rise and fall in the revenue charts year over year.
Well, the Amazon that grabbed eyes of every other E-commerce start-up recently for vowing to do an investment of 5 billion dollars in Amazon India managed to give another blow with its launch of Amazon Prime to the Indian e-commerce market.
And if one worries that Amazon Prime is a worth or not, Slice is an app for iOS and Android that tracks shipments based on the shipment confirmation emails providing insights to your development on the website. It’s new tool, My Amazon Report, cracks exactly how much one is saving on shipping costs or maybe not.
What’s the next move? A more of competition fueling heat at the next door.
I read. I write. A threat to humor, if one liners could kill. Twitter: @profylayush
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