Print Media is the King. Print media is the vehicle to change and to newness.
We know that we abide by such statements. The written word is as good as the law is what some journos used to say.
It is read carefully, word by word, by loyalists for increasing their knowledge. However, with the advent of the net and the scores of advantages, it has over the paper or book reading, traditional print media, as some say, is seeing a downswing.
Reading on the desktop or cell seems easier, quicker, and trendier. It is not just “the” thing to do, but why it is more popular is that news over the internet can be downloaded within minutes of its happening.
Conventional print media tends to be a day late in this aspect…what happens today will come out in the newspapers tomorrow, not before that. Though the analysis is far more comprehensive when it gets published after a day, since there is a time galore to sit and think things over, this argument proves futile in front of those who want their news just then, just there.
They prefer to be on the internet the whole day, googling and binging all over, and catching up on what is happening right here, there and everywhere, then and now.
Added to this dismal picture is the reign which TV news channels have over the written word, again due to the same reason. They flash bulletins all the time and the breaking news items are extremely catchy for those who wish for instant news. A picture is worth a thousand words, is their hue and cry. It registers in the mind far more easily and stays there also for a longer duration.
For some critics, even netizens read, even if it is on their computer screens, as it is in some form of print media. But if you take traditional journalism as in newspapers and magazines, these, do in some which quagmire, may be getting edged out.
After all, the brat pack of today as such is seeing a downward spiraling when it comes to reading itself. The gen Y and gen Z citizens are not much of readers, and the sooner, we realize this, the better it is for all of us. Since then and only then, will we put on our thinking caps and try to come out with a solution for this malaise.
No one can argue the positive flow of energy that comes from reading. It is completely incomprehensible to think that reading is not a life-giving vibe. It is.
Nothing can replace the feel of a book in one’s hands at the end of a tiring day as a measure to unwind and to relax.
But with the advent of PlayStations, X-boxes, Nintendo Wiis and what else not, it is not our kids, at least certainly not the younger ones, who would like to think so.
Hence, we are not really developing as avid book readers, this sect of humanity is slowly getting edged out. Now is the time to wake up and restock our lives and times to rectify this vast error that has slowly crept upon us.
If we manage to reverse this tide, again our world will be full of the readers’ race who will chime in bells for print media to get revived in a really big way!